Good Websites Start With Understanding Good Businesses.

Hi, I'm Daniel. I started McFarland Media Co. because I believe small businesses deserve websites that actually work for them — built by someone who understands what running a business involves.

Before focusing on web development, I spent years in customer-facing roles, working in sales and managing customer relationships. I've also owned and operated a small business, which taught me firsthand how much time owners spend wearing every hat — and how little is left over for figuring out websites and search engines.

Those experiences shape how I approach every project. I think about how a customer feels landing on your site for the first time, what questions they need answered, and what would make them comfortable picking up the phone. Good design follows from understanding those things.

What I do now

Today I build and optimize websites and implement practical SEO for small businesses — from new sites to redesigns, service-page improvements, technical setup, and launch support. My focus is clear communication and accessible digital solutions: explaining what matters in plain language, and skipping what doesn't.

Why independent

McFarland Media Co. is a founder-led studio, not a large agency. When you work with us, you work directly with me. That means fewer handoffs, honest recommendations, and a website built by the same person you talked to on the first call.

We're based in Fort Collins and love working with businesses across Northern Colorado, though remote projects are always welcome.